Businesses are often started based on a person's passion for a given area of life. HortiKids is one such business. Borne out of a desire to help children learn more about the world around them through plant based education, HortiKids.com supplements the parent and educator's toolbox with the resources they need to teach kids about gardening and horticulture with products such as topiery, stepping stones, mini gardens and garden tools. Competing on a global scale tommorrow in science means studying today and no better way of doing that than providing fun, educational materials that keep kids interetsed in learning.

Once the market for the business was identified and a theme overal was chosen, a mock up of the website was created. There is indeed a balance between the visitor's needs and the need to rank high in the SERPs that must always be considered as a site is being designed. Often times decisions are made towards designing with plain old text rather than fancy, moving images.

A unique feature about HortiKids.com is the integration of a Learning Directory set in the form of straight HTML files for indexing, as well as the use of an RSS feed available off any page of the site. Leveraging Web 2.0 and the power of content syndication is a must for almost any business today since operating systems do and will support auto recognition of a feed either in atom or xml format while visiting a site. More and more people will receive information via RSS and companies that promote their products and services through a weblog and syndicate that content to its subscriber base will come out ahead.

Please feel free to visit HortiKids.com to view that which is discussed in this case study. If you have any questions, we would enjoy hearing from you and look forward to serving your online business needs.

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