SEO stands for search engine optimization and is basically the art of improving the search results of your given website pages within the search engine results section or SERPs. SERP stands for search engine results page and it is the literal 'battleground' where ranking and page placement is fought over by webmasters worldwide.

Think about it. You are a webmaster promoting kids crafts somewhere in Los Angeles. And when you key in that very general, broadly used keyword, would you not want searchers to click on your link? Well, it depends. What if you do not offer an ecommerce store? What if you do not have a brick and mortar store at all. What if you are an advertiser and offer informative articles on kids crafts surrounded by ads by your advertisers? A searcher in south Florida may not be interested in your brick and mortar but he or she may be interested in some fun scrapbooking ideas from your article based website.

So SEO has a lot to do with your intent and who you are optimizing the website for. Check out our articles on keyword research next as you embark on a discovery of the very search terms that you will want to consider when building your website, because they will need to be considered if you will want to have top placement with those SERPs!

If you have any questions, please feel free to contact a Hummert Commerce representative for a consultation on how we can assist you with your SEO efforts.